The impact of any brand depends on consistent application. Any deviation from correct use can destroy the impact of our identity and should be avoided.
DO NOT use the logo against any colored background other than a light neutral tone.
DO NOT use the logo on a photographic background.
DO NOT place the logo on any patterned background.
DO NOT reverse the logo on backgrounds that are lighter than 30% black.
DO NOT use the black-and-white logo on backgrounds darker than 30% black.
DO NOT reverse the black-and-white logo on backgrounds 30% black or lighter.